- Hello! My name is Preetal Dongre and I am an art director, graphic designer, illustrator and street artist residing in Mumbai.
Art for me was a natural progression as I was born into a family of architects and artists. When I was little, I used to accompany my mother, an architect and interior designer on her site visits and used to make plan and section drawing of fictional dream houses. My grandfather used to paint on weekends and that sparked a curiosity in me. Being brought up in such a creative environment, drawing came naturally to me.
After completing my degree in philosophy, I attended Design school in Pune which broadened my idea of the word ‘art’. It split it into ‘art’ and ‘design’ allowing me to explore each with a better understanding of both. Philosophy helped me a lot in this.
- After Design school, my creative path naturally leaned towards graphic design. As I started working on design projects day in and day out, I started feeling bound to deadlines, clients and designing for an end user I was designing for. In this career path, somewhere down the line, the part of me that wanted to create only for creating’s sake was left behind. The painter/artist/ illustrator side of me was left unexplored. My role here at the Vision Collective is to rediscover that part of me. To look inward and express outward in an environment that can nurture this process and in a dedicated time and space free from client briefs.
To unleash my potential and explore ideas and the platform it requires to realize its potential as an artist and a visual thinker.
- I love to start my creative process with doodles. It frees us my hand and gets the brain cells buzzing. A lot of times I may start with a concept sketch and it keeps evolving as I keep doodling. Almost to of nowhere, the concept with realize itself through me. Then it’s time to take the idea/concept too the medium: digital, pen and paper, paint and canvas. I am (painfully) meticulous with my work and might take the time to finish it up but I stop at nothing short of (my idea of ) perfection. I like to mix things up and improvise sometimes to keep it fun for me. Other times I just start without any concept and just keep exploring till I find what I like.
- A dream project for me would be a multi-media immersive and interactional project that immerses the audience in its world. I would love to create art which can be translated to VR, protection mapping and motion design as well as traditional and tactile medium like paint and installations. I feel very strongly for the environment and nature and would love to send out a message of appreciation, inspiration and empower my audience to take the right steps to helping conserve our natural treasures and make a difference in their ecosystems. It would be amazing to immerse not only the usual “privileged” audience but make my art accessible on a grassroots level.
- There cannot be a set time frame for me as I feel constricted so I try not to think about time.
Although, spending time painting at the residency, I found myself frustrated and at moments fed up with the piece I was working on. At times like these you know you need to push the tempo and finish it off!
- I see inspiration everywhere. My surroundings play an important part in inspiring me. I am drawn to nature and plants as well as metaphysical concepts of matter. I love exploring surface tension on abstract forms and making a 2D object come alive only with the way I draw the lines of its surface.
- I would love to create a graphic novel! During my final college internship, I worked on a graphic novel for kids. The story was based on the forest goddess, The Vanadevi, a local deity across India to home forests were dedicated. The aim of the book was to inspire children to take care of the environment. The book never got published but I would love to re-explore this concept. Now armed with better skills and a better understanding of the art of storytelling. I would love to create something like this to inspire future generations, to be a source of information of forgotten traditions in local environments.
- I would love to collaborate with Android Jones. His art moves me and he takes it forward to many different platforms like projections and VR and sends a strong message about the environment and is a source of spiritual connection to the universe for me.
I would love to collaborate with Crystal Wagner. Her bioforms are a constant source of inspiration and it would be a dream to create an installation with her.
- It is very difficult! There is plenty of time in a day but you have to “make time” for the things you want to achieve. I have to admit it is a constant struggle.
- It was interesting to see my style evolve as I explored a long forgotten medium of acrylic paint and canvas. I had not painted on canvas in roughly 8 years! It helped me explore colors and depth in abstract forms in a way where I can blend highlights and shadows together to make surreal, fluid forms.
It was also noticeable how my illustrative training played out in my painting style.
- The tired souls looking for a refreshing visual, to inspire the boxed up brains to explore metaphysical and possibilities.
- This is a story of exploration. Exploring my state of mind, conquering demons and fears and letting the beautiful environment of Ashwem beach soak into my veins. It is an homage to the beautiful world of the ocean, a place i was terrified of. As I slowly overcame my fear of the water, I began exploring it. The way waves break, the way the shape of the beach is altered after a full moon night and my personal revelations. It is about my reaction to my environment and my emotive realizations through my journey.
- MOMA, a huge wall in a crowded junction of Bombay, painted on a street in a quiet lane in Hanoi, the list goes on.
- Do not stop! Practice is key and will only help you explore more styles. Don’t be afraid to dive into your work and being completely lost in it. Never be apologetic for being your version of perfection.
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